Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.
This Web Analytics training course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.
By attending Web Analytics workshop, delegates will learn to:
- Be introduced to Web Analytics
- Be aware of some Web-based Analytics and software products
- Be aware of the different analytics tools
- Affiliate, Internet, and Referral Marketing
- Understand advertising using analytics
- Basic understanding of the IT industry
- Knowledge of the English language
- This Web Analytics class is suitable for anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment