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EncartaLabs

Search Marketing Professional

( Duration: 2 Days )

In Search Marketing Professional training course, you will gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Search Engine Optimization, Conversion Optimization, and Content Marketing. You will learn everything needed to know to complete, SEO as a project from start to finish, generate the content consumers are looking for, and learn to convert the visitors to the customers website.

By attending Search Marketing Professional workshop, delegates will learn to:

  • Explain how each discipline works, and how the disciplines work together
  • Complete an SEO project from start to finish
  • Generate content that supports search engine strategies and goals
  • Test multiple landing pages and evaluate the impact on search engine visibility and conversion rate

COURSE AGENDA

1

Introduction to Marketing

2

Marketing Fundamentals

  • SEO
  • Social Media
  • Conversion
  • Web Analytics
  • PPC
  • Mobile Marketing
  • Content Marketing
3

Search Engine Optimization – OMCP

  • Introduction to SEO
  • On-Page Best Practices
  • Keyword Research
  • Design & Architecture
  • Competitive Analysis
  • Site Optimization & Best Practices
  • Link-Building
  • SEO for Local Search
  • Conducting SEO Site Audits
  • SEO Fundamentals & Best Practices
  • Algorithm Updates
  • SEO Tracking, Planning, and Performance
  • SEO Career Path
  • SEO Tools
4

Content Marketing – OMCP

  • What is Content Marketing
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message and Creating Content
  • Becoming an Industry Expert
  • Content Marketing Strategy
  • Measuring the Results of Content Marketing
  • Blog Marketing
  • Social Media Marketing
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing
5

Conversion Optimization – OMCP

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Conversion Design Concepts
  • Creating Conversion Structure
  • Building Momentum
  • Engaging Dialog with Users
  • Web Analytics Analysis & Measurement
  • Taking Action with Conversion Strategies
  • Product Page Optimization
  • PPC Conversion Strategies
  • Conversion Math Analysis

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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