This Search Engine Optimization training course provides the knowledge necessary to increase the search engine visibility of one’s own website or client sites on the world’s most popular search engines and directories including Google, Bing and Yahoo!
By attending Search Engine Optimization workshop, delegates will learn to:
- Understand how Google and other search engines rank pages
- Understand what makes a web page search engine compatible
- Understand what type of content search engines love
- Research and select appropriate keywords to target
- Successfully integrate search keywords within web site copy
- Create effective and search engine friendly web pages
- Optimize large or complex web sites for better search rankings
- Create effective and optimized text navigation menus
- Use link titles and anchor text effectively
- Monitor search positions for target search terms
- Set up site architecture to be search engine compatible
- Create a search engine friendly site map
- Create a Robots.txt file
- Track site performance using Google Webmaster Tools
- Optimize dynamic and database-driven web sites
- Optimize a graphic-heavy web site
- Increase Participants site’s link popularity
- Measure the effectiveness of SEO activities
- Report meaningful web site performance data to stakeholders