The Pay Per Click Marketing training course will step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWords and Bing Ads. It will then take the knowledge of PPC to the next level by teaching you how to improve the ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak one’s campaigns for better performance.
By attending Pay Per Click Marketing workshop, delegates will learn to:
- Understand the difference between organic and paid search results
- Set up a Google AdWords account (to appear in paid search results on Google)
- Set up a Bing Ads account (to appear in paid search results on Yahoo! and Bing)
- Increase the conversion rate of existing paid advertising campaigns
- Attract the right audience for you web site via paid search advertising
- Choose the right keywords to promote your web site
- Understand the various campaign types available
- Choose suitable demographic and geographic targeting options
- Understand the difference between each of the keyword matching options
- Create compelling paid search ads
- Determine the right bid and match types for their keywords
- Set and control campaign budgets
- Structure an ad campaign for best performance
- Understand key ad triggers that increase conversions
- Recognize the features of high-converting landing pages
- Track campaign performance and ROI
- Produce meaningful campaign reports for stakeholders