In Paid Search Professional training course, you will gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines relate to each other. You will also receive a comprehensive coverage on Pay Per Click (PPC) and Conversion Optimization. The program incorporates the latest trends and tips in Display Advertising and includes a specialized training in paid social media advertising in which you will explore the advertising opportunities of Facebook, YouTube, and other top social media channels.
By attending Paid Search Professional workshop, delegates will learn to:
- Explain how each discipline works, and how the disciplines work together
- Plan, create, launch, and evaluate the effectiveness of Paid Search marketing campaigns
- Define what conversion means in the context of Participants business model and goals
- Test multiple landing page layouts and concepts and evaluate the results
- Know when and how to take advantage of the advertising opportunities of top social media channels