This Google Analytics training course looks at the ways how Google Analytics can be used effectively, and the core issues that can impact conversion optimization, such as landing page design, website usability and competitor analysis. It will help you look at conversion optimization as a central part of your website marketing strategy, and identify the practical things that can increase conversions and therefore achieve a better return on investment.
By attending Google Analytics training course, you will learn to :
- Understand the role and importance of conversion optimization
- Consider how to review websites and look at strengths and weaknesses
- Run testing programs for their marketing campaigns and websites
- Understand how to get more from their Google Analytics data
- See how to run advanced reports and analysis in Google Analytics
- Some familiarity with Google Analytics is recommended, but not essential.
This Google Analytics class is targeted at:
- Any business owners or marketing staff who run a website and want to achieve better results
- Anyone using Google Analytics on their website
- Small business owners
- Marketing Personnel