In Google AdWords training course, you will create a Google AdWords account, create an AdWords campaign, create text ads, research and optimize keywords, refine text ads, copy & manage an AdWords campaign through analysis, analyze and optimize bidding and budget, and generate both performance and financial reports. In addition to these tasks, you will be introduced to how search engine marketing (SEM) works in general and the specific capabilities and features of Google AdWords.
By attending Google AdWords workshop, delegates will learn to:
- Create and navigate a Google AdWords account
- Create and manage ad campaigns
- Work with keywords
- Write ads for Google AdWords
- Manage bidding and budgets
- Launch and manage ads
- Create financial and performance reports
Should know to use a web browser and productivity software (Microsoft Office or Google Docs).
The Google AdWords class is designed for marketing professionals who have basic end-user computing skills who will create and manage ads and campaigns with Google AdWords.