In Digital Analytics and Conversion Professional training course, you will gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive conversion optimization and web analytics training. You will also learn how to measure the impact of social media on an overall strategy through specialty training in social media measurement and analytics. You will develop all the skills necessary to collect and analyze data and determine the overall effectiveness of online marketing strategies.
By attending Digital Analytics and Conversion Professional workshop, delegates will learn to:
- Explain how each discipline works, and how the disciplines work together
- Gather data from website landing pages and analyze it to gain insight into website visitors
- Measure the impact of social media on overall online marketing strategy using specific social media analytics techniques
- Create reports and make recommendations regarding overall online marketing strategy
- Test multiple landing pages and evaluate the impact on conversion rate