This SAS Marketing Automation - Defining the Data and Structure for Campaigns training course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment.
By attending SAS Marketing Automation - Defining the Data and Structure for Campaigns workshop, delegates will learn to:
- Create an information map for use in SAS Marketing Automation 6
- Use the information map to generate metadata tables for SAS Marketing Automation 6
- Create a business context and the necessary definitions to support the creation of marketing campaigns.
- Attend a training on SAS Marketing Automation - Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course.
- Prior experience with SAS Information Map Studio is beneficial but not required.
The SAS Marketing Automation - Defining the Data and Structure for Campaigns class is ideal for:
- Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation