This SAS Marketing Optimization - Maximizing Campaign Efficiency training course provides skills to use SAS Marketing Optimization to develop marketing scenarios and interpret the results of the optimization analysis.
By attending SAS Marketing Optimization - Maximizing Campaign Efficiency workshop, delegates will learn to:
- Formulate the business problems that SAS Marketing Optimization can help solve
- Navigate the SAS Marketing Optimization user interface
- Prepare and upload input data tables
- Create and optimize scenarios that include an objective, constraints, contact policies, and suppression rules
- Optimize scenarios and produce analytic reports.
- Experience planning marketing campaigns and using spreadsheets.
- SAS programming experience is not required.
The SAS Marketing Optimization - Maximizing Campaign Efficiency class is ideal for:
- Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes