This Feature Engineering and Data Preparation for Analytics training course introduces programming techniques to craft and feature engineer meaningful inputs to improve predictive modeling performance. In addition, this course provides strategies to preemptively spot and avoid common pitfalls that compromise the integrity of the data being used to build a predictive model. This course relies heavily on SAS programming techniques to accomplish the desired objectives.
By attending Feature Engineering and Data Preparation for Analytics workshop, delegates will learn to:
- Extract data from a relational data table structure.
- Define population qualifications and create a target sample.
- Use feature engineering techniques to transform transactional data into meaningful inputs into a predictive model.
- Transform low-, mid-, and high-cardinality categorical input variables into meaningful predictive modeling inputs.
- Use ZIP codes and latitude/longitude points to calculate great-circle distance, driving distance, and estimated driving time.
- Use Bayes' theorem to estimate meaningful predictive modeling inputs, impute missing observations, and partition the target sample into training and validation data sets for honest assessment of the predictive model.
- Exposure to DATA step programming equivalent to the SAS Programming - Essentials course
- Exposure to programming in SQL or the SQL procedure
- Exposure to querying data in PROC SQL and building and deploying a predictive model
- Familiarity with the analytical process of building predictive models and scoring new data
The Feature Engineering and Data Preparation for Analytics class is ideal for:
- Analysts, data scientists, and IT professionals looking to craft better inputs to improve predictive modeling performance