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EncartaLabs

SAP Marketing Cloud - Key Features & Extensibility

( Duration: 3 Days )

This SAP Marketing Cloud training course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities". Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.

By attending SAP Marketing Cloud workshop, delegates will learn to:

  • Understand the underlying technical concepts in SAP Marketing Cloud
  • Develop an understanding about how SAP Marketing Cloud supports different marketing processes
  • Perform configurations using the "Manage Your Solution" application
  • Enhance the standard features of the solution by leveraging various extensibility applications

  • Attend a training on SAP HANA - Essentials or equivalent practical experience
  • Attend a training on SAP HANA Cloud Platform – Integration Services or equivalent practical experience

The SAP Marketing Cloud class is ideal for:

  • Application Consultants
  • Business Analysts
  • Business Process Architects
  • Developers
  • Developer Consultants
  • Solution Architects
  • Technology Consultants

COURSE AGENDA

1

Onboarding and Getting Started

  • Introduction
  • Architecture
  • User Provisioning
  • Business Roles and Authorizations
  • Implementation Steps
2

Dynamic Customer Profiling

  • Overview and Key Capabilities
  • Data Model
  • Merging Logic
  • Best Practices for Data Sources
  • Extensibility
  • Custom Fields and Custom Logic
3

Segmentation

  • Overview and Key Capabilities
  • Target Groups
  • Segmentation Configuration
  • Creating Segmentation Profiles and Objects
  • Extensibility in Segmentation
  • Custom Fields, Custom Objects and Custom Views
  • Target Groups Configuration
4

Scores

  • Scores Overview
  • Architecture and Components
  • Rule-Based Scores
  • Extensibility of Rule-Based Scores
  • Predictive Scores
  • Creating a Model Fit
  • Success Reporting
  • Extensibility of Predictive Scores
5

Campaigns

  • Campaigns Overview
  • Campaign Types
  • Content Studio Features
  • Marketing Permissions
  • Suppression Rules
  • Extensibility
  • Marketing Areas in Campaign Execution
  • Integration

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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