By attending Marketing for Non-Marketers training course, you will learn to:
- Define marketing and explain its role and purpose
- Understand the value of marketing and the marketing function
- Improve communication and interaction with the marketing department
- Integrate a marketing orientation into thinking and communication
- Factor customer requirements into decision-making on products, services, price and distribution
This Marketing for Non-Marketers workshop is ideal for anyone who interfaces with marketing team and would like to understand the role of marketing and wishes to better understand marketing decisions or aspires to join the marketing department.