The Mobile Applications Business Analysis training course provides skills and roadmaps for initiatives supporting the planning, development and execution of mobile applications projects through theory, practical examples, case studies and group projects.
By attending Mobile Applications Business Analysis workshop, delegates will learn to:
- Discover and define mobile applications requirements in the space of business goals, business needs, defining the true problem, scoping the business case for making an investment , and discovering the business process and related changes
- Provide subject matter expertise and analytical support to help facilitate mobile app projects and operations of apps
- Understand how to play a key role in creating and executing mobile strategy for organization and work across functional groups (eg, Marketing, IT) to coordinate efforts and ensure success
- Discover how to work with Customer Care and Social Media teams to ensure they have adequate training to answer customer questions related to mobile initiatives
- Report on best practices, mobile industry standards, competitor’s products and legal requirements associated with assigned mobile app projects
- Discover how to partner with Product Manager to provide business evaluation, revenue optimization, feature recommendations and on - going support for mobile apps
- Understand the initiatives throughout the mobile app project life cycle; including discovery and initial assessment, program and/or requirements definition, creative brief, program implementation and launch, and ongoing measurement and reporting
- Help integrate initiatives with internal partners in Marketing, IT, Creative, Sales, Operations, etc.
- Work closely with engineering, design, operations, finance, and marketing leaders to bring mobile app products to market and develop and grow business opportunities for organization
- Understand how to review and supervise mobile design components
- Create training materials and coordinate training for Customer Care and Social Media teams
- Integrate Interactive Marketing, Mobile and e-Business strategies, channels, technologies, principles, and processes
- Understand how to be part of the development of the product strategy and vision for mobile app products
- Create buy-in for the mobile app product vision both internally and with key external partners
- Oversee the definition and management of high quality, mobile app product roadmaps based on team strategy and vision
- Manage prioritization and trade-offs among customer experience, performance and operational support load
This Mobile Applications Business Analysis class is suitable for Project Managers and Business Analysts working with mobile applications. Any other team member or stakeholder involved in mobile applications development process. Business analysts including functional managers, project managers, developers and testers, may benefit greatly from this interactive training program.