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EncartaLabs

Microsoft Dynamics 365 Marketing (MB-220)

( Duration: 3 Days )

In Microsoft Dynamics 365 Marketing (MB-220) training course, you will learn to configure marketing applications, manage segments and lists, create and manage marketing forms and pages, manage leads, marketing emails, customer journeys, events, and webinars.

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

By attending Microsoft Dynamics 365 Marketing (MB-220) workshop, delegates will learn to:

  • Configure advanced settings
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.

This Microsoft Dynamics 365 Marketing (MB-220) class is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

COURSE AGENDA

1

Marketing Application Configuration

  • Configure advanced settings
  • Manage marketing content and templates
  • Manage LinkedIn and Power BI integrations
2

Leads

  • Create and manage leads
  • Assess sales readiness
3

Marketing Forms and Pages

  • Create marketing forms
  • Create marketing pages
  • Manage internet marketing
4

Segments and Lists

  • Create and manage segments
  • Create and manage subscription centers
  • Double opt-in
5

Marketing Emails

  • Create Email Message
6

Customer Journeys

  • Create customer journeys
7

Insights

  • Marketing insights
  • Customer insights
  • Marketing execution insights
  • Lead management insights
  • Internet marketing insights
8

Events

  • Manage event planning
  • Manage event execution
9

Surveys

  • Create surveys
10

Results

  • Review event and survey results

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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