EncartaLabs

Marketing for Non-Marketers

( Duration: 3 Days )

By attending Marketing for Non-Marketers training course, you will learn to:

  • Define marketing and explain its role and purpose
  • Understand the value of marketing and the marketing function
  • Improve communication and interaction with the marketing department
  • Integrate a marketing orientation into thinking and communication
  • Factor customer requirements into decision-making on products, services, price and distribution

This Marketing for Non-Marketers workshop is ideal for anyone who interfaces with marketing team and would like to understand the role of marketing and wishes to better understand marketing decisions or aspires to join the marketing department.

COURSE AGENDA

1

Introducing the basic principles of marketing

  • Understanding marketing basics
  • Defining marketing
  • Learning the components of the marketing mix
  • Knowing your market
  • Understanding consumer behavior
  • Researching your market
  • Segmenting your market to better serve key sectors
2

Understanding marketing strategies and programs

  • Understanding and defining marketing strategy
  • Describing product positioning
  • Focusing on brand positioning
  • Discovering how the strategy is implemented
  • Grasping the marketing plan
  • Analyzing marketing strategy
  • Understanding the marketing audit

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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