EncartaLabs

IBM SPSS Modeler - Clustering and Association Modeling

(Duration : 1 Day)

In IBM SPSS Modeler - Clustering and Association Modeling training course, attendees will explore various clustering techniques that are often employed in market segmentation studies. Attendees will also explore how to create association models to find rules describing the relationships among a set of items, and how to create sequence models to find rules describing the relationships over time among a set of items.

  • Experience using IBM SPSS Modeler
  • A familiarity with the IBM SPSS Modeler environment: creating models, creating streams, reading in data files, and assessing data quality
  • A familiarity with handling missing data (including Type and Data Audit nodes), and basic data manipulation (including Derive and Select nodes)

The IBM SPSS Modeler - Clustering and Association Modeling workshop is meant for Modelers & Analysts

COURSE AGENDA

1

Introduction to clustering and association modeling

  • Identify the association and clustering modeling techniques available in IBM SPSS Modeler
  • Explore the association and clustering modeling techniques available in IBM SPSS Modeler
  • Discuss when to use a particular technique on what type of data
2

Clustering models and K-Means clustering

  • Identify basic clustering models in IBM SPSS Modeler
  • Identify the basic characteristics of cluster analysis
  • Recognize cluster validation techniques
  • Understand K-Means clustering principles
  • Identify the configuration of the K-means node
3

Clustering using the Kohonen network

  • Identify the basic characteristics of the Kohonen network
  • Understand how to configure a Kohonen node
  • Model a Kohonen network
4

Clustering using TwoStep clustering

  • Identify the basic characteristics of TwoStep clustering
  • Identify the basic characteristics of Two Step AS clustering
  • Model and analyze a TwoStep clustering solution
5

Use Apriori to generate association rules

  • Identify three methods of generating association rules
  • Use the Apriori node to build a set of association rules
  • Interpret association rules
6

Use advanced options in Apriori

  • Identify association modeling terms and rules
  • Identify evaluation measures used in association modeling
  • Identify the capabilities of the Association Rules node
  • Model associations and generate rules using Apriori
7

Sequence detection

  • Explore sequence detection association models
  • Identify sequence detection methods
  • Examine the Sequence node
  • Interpret the sequence rules and add sequence predictions to steams
8

Advanced Sequence detection

  • Identify advanced sequence detection options used with the Sequence node
  • Perform in-depth sequence analysis
  • Identify the expert options in the Sequence node
  • Search for sequences in Web log data

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
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  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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