In Adobe Target - Leverage Experience Cloud Audiences training course, attendees will learn to leverage Adobe Analytics as the Reporting Source for Target (A4T), People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform their optimization activities using a more complete understanding of their visitors.
By attending Leverage Experience Cloud Audiences in Adobe Target workshop, attendees will learn to:
- Explain the benefits and key concepts of integrating Target with other Adobe Experience Cloud solutions
- Create A4T activities and interpret activity reports
- Share historical audiences from Analytics to Target
- Create real-time audiences from the Audience Library
- Share audiences from Adobe Audience Manager to Target
- Use customer attributes for expanded targeting and segmentation
- Explain audience sharing with Adobe Experience Platform
- Use audiences with Adobe Campaign and Target
- A fundamental working knowledge of Target and Analytics, including how to plan, build, and execute optimization activities.
- General understanding of A/B testing and site optimization.
Business users (including optimization managers and marketers)