EncartaLabs

Adobe Target - Leverage Experience Cloud Audiences

( Duration: 1 Day )

In Adobe Target - Leverage Experience Cloud Audiences training course, attendees will learn to leverage Adobe Analytics as the Reporting Source for Target (A4T), People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform their optimization activities using a more complete understanding of their visitors.

By attending Leverage Experience Cloud Audiences in Adobe Target workshop, attendees will learn to:

  • Explain the benefits and key concepts of integrating Target with other Adobe Experience Cloud solutions
  • Create A4T activities and interpret activity reports
  • Share historical audiences from Analytics to Target
  • Create real-time audiences from the Audience Library
  • Share audiences from Adobe Audience Manager to Target
  • Use customer attributes for expanded targeting and segmentation
  • Explain audience sharing with Adobe Experience Platform
  • Use audiences with Adobe Campaign and Target

  • A fundamental working knowledge of Target and Analytics, including how to plan, build, and execute optimization activities.
  • General understanding of A/B testing and site optimization.

Business users (including optimization managers and marketers)

COURSE AGENDA

1

Target's integration with Experience Cloud solutions

  • People Core Service
  • Experience Cloud ID Service
  • Analytics as the Reporting Source for Target (A4T)
  • Experience Cloud Audiences
2

Analytics as the Reporting Source for Target (A4T)

  • A4T configuration settings
  • A4T reports: latency considerations
  • Configure an A4T activity
  • Configuring A4T results
3

Historical audiences shared from Analytics

  • Share Analytics segments
  • Considerations when choosing historical audiences
  • Data latencies: Audiences shared from Analytics
4

Creating real-time audiences

  • Create an audience by using Audience Library
  • Sharing audience from Audience Manager: benefits
  • Create an audience segment by using Audience Manager
  • Data latencies: real-time audiences
  • Building audiences: guidelines
5

Utilizing customer attributes

  • Configuration: creating a new customer attribute source in Experience Cloud
  • Create customer attributes to target visitors
  • Create an audience based on a customer attribute for a Target activity
6

Audience sharing with Campaign and Experience Platform

  • Share audiences with Experience Platform
  • Use audiences with Campaign and Target

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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