EncartaLabs

Adobe Target - Personalize and Automate

( Duration: 1 Day )

In Adobe Target - Personalize and Automate training course, you learn how to create multiple elements and evaluate conversions, how to use profile scripts, and how to create Automated Personalization tests based on different capabilities and guidelines. You will create and configure high converting personalized experiences and interpret automated personalization, Auto-Target, and Auto-Allocate activities using Adobe guidelines. Finally, you will learn how to leverage machine learning to implement tests by choosing the appropriate automation type for your business requirements.

By attending Personalize and Automate with Adobe Target workshop, attendees will learn to:

  • Create an A/B test as a review of the Target process
  • Create and evaluate the benefits of multiple experience versions in an A/B test
  • Create and use automated activities with Adobe Target, including auto-allocate, auto-target, andautomated personalization
  • Create specific system settings for specific users, which are useful in defining customized profilescripts
  • Create and use the modification panel to view and add modifications to a page
  • Use the sample calculator and correctly interpret Target reports
  • Use the Adobe Debugger to successfully troubleshoot common issues
  • Identify additional learning opportunities

  • None

Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts.

COURSE AGENDA

1

Introduction, Orientation, and Review

2

Experience Versions

3

Manual Activities

  • Multipage and Multivariate
4

Automation and Target

5

Automated Personalization

6

Auto-Target and Auto-Allocate

7

Automated Activity Results in Target

8

Profile Attributes and Profile Scripts

9

Additional Visual Experience Composer (VEC) Features

10

Analyzing Target Results the Right Way

11

Adobe Debugger and Troubleshooting : Common Techniques

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

Top