EncartaLabs

Adobe Marketo - Attribution Models and Journey Analytics

( Duration: 1 Day )

In Adobe Marketo - Attribution Models and Journey Analytics training course, you will learn what data Marketo Engage captures and how to set up your programs to track and measure attribution. You will review how first-touch and multi-touch attribution is calculated in Marketo Engage and how revenue cycle models allow you to track the marketing journey. You will also practice using reports to analyze and interpret data.

  • Knowledge of Marketo Core Concepts
  • Knowledge of Marketo Reporting and Insights

The Adobe Marketo - Attribution Models and Journey Analytics workshop is ideal for:

  • Marketers and marketing analysts with hands-on experience using Marketo Engage.

COURSE AGENDA

1

Define first-touch and multi-touch attribution models used in Marketo

2

Create and modify the Program Analyzer, Opportunity Influence Analyzer and Success Path Analyzer

3

Understand the business use case of each Analyzer

4

Create and modify dashboards in Performance Insight

5

Understand the business use case for each dashboard in Performance Insight

6

Understand the business use cases of the Revenue Cycle Model

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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