In Marketo - Account Based Marketing (ABM) training course, you will learn how to establish a successful ABM program using Marketo Account Based Marketing. The course covers everything you need to know about how Marketo ABM works, including how to assess your organization’s readiness, plan an effective ABM strategy, setup ABM in Marketo, engage target accounts, and measure the impact of your ABM efforts.
- Marketo Core Concepts
The Marketo - Account Based Marketing (ABM) workshop is ideal for:
- Marketing practitioners and operations personnel who are responsible for creating an ABM program for their organization in Marketo Engage.