EncartaLabs

Marketo - Account Based Marketing (ABM)

( Duration: 1 Day )

In Marketo - Account Based Marketing (ABM) training course, you will learn how to establish a successful ABM program using Marketo Account Based Marketing. The course covers everything you need to know about how Marketo ABM works, including how to assess your organization’s readiness, plan an effective ABM strategy, setup ABM in Marketo, engage target accounts, and measure the impact of your ABM efforts.

  • Marketo Core Concepts

The Marketo - Account Based Marketing (ABM) workshop is ideal for:

  • Marketing practitioners and operations personnel who are responsible for creating an ABM program for their organization in Marketo Engage.

COURSE AGENDA

1

Establish organizational buy-in and alignment to your ABM strategy

2

Create an ideal customer profile model using Account Profiling

3

Define named accounts and account lists

4

Engage target accounts with cross-channel engagement and account-specific workflows

5

Implement account scoring

6

Analyze account and list insights to measure impact on pipeline and revenue

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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