EncartaLabs

Adobe Magento Commerce - Advanced Selling and Marketing

( Duration: 4 Days )

In Adobe Magento Commerce - Advanced Selling and Marketing training course, you will build an advanced marketing campaign and fulfillment chain. You will perform hands-on exercises based on real-world scenarios.

By attending Advanced Selling and Marketing with Magento workshop, attendees will:

  • Build an advanced marketing campaign
  • Build a fulfillment chain on a Magento 2 Commerce platform

  • Attend a training on Managing Magento Store or equivalent practical experience.
  • Magento 2 Certified Solution Specialist credential (Recommended)

Architect, Business Practitioner, E-commerce Managers, Marketing Staff, Product Managers/Owners, SEO Managers, Magento Admins, Customer Service Reps, and Fulfillment Staff.

COURSE AGENDA

1

Basics of Magento Architecture & Customization Techniques Accessing the Environment

  • Module-Based Architecture, Directory Structure, Config XML and Variables Scope, DI, Event Observer, CLI
2

Marketing

  • Catalogs and Taxonomy: Getting Your Navigation Right
  • Layered Navigation, Automatic Catalogs
  • Product and Customer Attributes
  • Designing and Optimizing Attributes and Attribute Sets
  • Getting the Most Out of Customer Segments
  • Catalog and Cart Rules
  • Targeted Campaign with Dynamic Blocks
  • Configure for Google Analytics and Google Ad campaign
  • Email campaigns with Experience Manager
3

SEO Optimization

  • Menu Taxonomy, Canonical Context, Metatags
4

Writing Product Descriptions

5

Using Page Builder

6

Optimizing Images with Photoshop

7

Staging Content

8

Using Product Types

9

Instant Payment, Payment Types and Free Shipping

10

Fulfillment

  • Orders, Invoicing, RMA/Returns, Multi-Source Inventory
11

Maximizing Search

12

Customer Attributes and Segments, Guests vs Registered Customers

13

Common Issues

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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