EncartaLabs

Adobe Campaign Standard - Design & Orchestrate Marketing Campaigns

( Duration: 2 Days )

In Adobe Campaign Standard - Design & Orchestrate Marketing Campaigns training course, you will learn how to create successful cross-channel marketing campaigns with email, SMS and direct mail deliveries, and subscriptions. Using hands-on exercises, you will also create personalized campaigns, perform A/B testing, design retargeting campaigns, create recurring email deliveries, and identify user roles and permissions.

By attending Design & Orchestrate Marketing Campaigns Using Adobe Campaign Standard workshop, attendees will learn to:

  • Manage marketing activities and integrated customer profiles
  • Design personalized emails
  • Create recurring email deliveries
  • Design cross-channel campaigns
  • Conduct A/B tests on emails
  • Design retargeting campaigns
  • Design emails with dynamic content
  • Create landing pages and use them in emails
  • Create dynamic reports
  • Describe transactional messaging
  • Describe push notifications
  • Identify user roles and permissions
  • Describe typology rules
  • Design multilingual emails
  • Create emails using the content created in AEM

  • Digital Marketing and Relational Database Concepts
  • Adobe ID for Integrated solution access

Digital marketers, business and marketing users, campaign managers, marketing managers, directors, marketing agencies/marketing service providers and campaign designers

COURSE AGENDA

1

UI navigation

2

Integrated profiles and audiences

3

Cross-channel campaigns

  • Personalized email deliveries
  • SMS deliveries
  • Direct mail deliveries
  • Retargeting campaigns
  • Recurring emails
  • Dynamic content emails
  • Importing email content from external URLs
4

A/B testing

5

Subscriptions and Landing Pages

6

Dynamic reporting

7

Transactional messages and push notifications overview

8

Administration overview

  • Users and roles
  • Typologies
9

Multilingual emails (Optional)

10

Using AEM-generated content in email campaigns (Optional)

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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