EncartaLabs

Adobe Campaign Standard - Discover

( Duration: 1 Day )

In Adobe Campaign Standard - Discover training course, you will learn about the basics of Adobe Campaign Standard. This course will introduce you to the Campaign Standard core capabilities and the user interface (UI). In addition, you will learn how to manage customer profiles, marketing activities, audiences, campaigns, email deliveries, and recurring deliveries. You will also learn how to target, design, and personalize emails, and create reports by using the templates. Finally, you will learn how to create and deliver SMS campaigns and create the direct mail extraction file in Campaign Standard.

By attending Discover Adobe Campaign Standard workshop, attendees will learn to:

  • Explain the benefits and capabilities of Campaign Standard
  • Navigate through the Campaign Standard UI
  • Explain data management
  • Manage profiles and audiences
  • Create profiles, test profiles, and audiences
  • Create hierarchical marketing activities
  • Explain the email content editing capabilities
  • Design and deliver a personalized email
  • Create and deliver an SMS text message and a direct mail campaign
  • Create and share basic reports
  • Explain user management, typology rules, and content resources (high-level)

  • Basic knowledge of digital marketing

Business management executives, project management consultants, and business analysts, Campaign managers and digital marketing strategists.

COURSE AGENDA

1

Introduction to Adobe Campaign Standard

  • Benefits and capabilities
  • UI Elements
2

Manage data and marketing activities

  • Create profiles and test profiles
  • Create audiences
3

Create hierarchical marketing activities

  • Programs
  • Campaigns
  • Targeting workflow
  • Email delivery
  • Landing page
4

Create and deliver personalized email, SMS, and direct email

  • Edit email content in Campaign Standard
  • Monitor email delivery in Campaign Standard
  • Create an email delivery
5

Create and deliver a personalized email

  • Create a workflow to target profiles
  • Add an email delivery
  • Segment and target the audience
  • Design the email content in the Email Designer
  • Send a test delivery of the email
  • Send the email
  • Create and deliver an SMS campaign
  • Create the direct mail extraction file
6

Create and share dynamic reports

  • Dynamic reporting in Campaign Standard
  • Access the reports
  • Create an Opens report
  • Options to customize the reports
  • Create and share the reports

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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