EncartaLabs

Adobe Campaign Classic - Design & Orchestrate Marketing Campaigns

( Duration: 3 Days )

The Adobe Campaign Classic - Design & Orchestrate Marketing Campaigns training course introduces you to the Campaign Classic User Interface (UI), features, and key concepts of Campaign Classic. Using hands-on exercises, you will learn how to implement marketing activities, send cross-channel campaigns, analyze campaigns, design recurring and retargeting campaigns, and design email content using the Adobe Experience Manager (AEM) content editor/templates.

By attending Design & Orchestrate Marketing Campaigns Using Adobe Campaign Classic workshop, attendees will learn to:

  • Describe the features of Campaign Classic
  • Navigate through the Campaign Classic UI
  • Explain the key concepts in Campaign Classic
  • Create a plan, program, and campaign
  • Explain how to manage recipient data in Campaign Classic
  • Create and update recipient data
  • Create queries in Campaign Classic
  • Execute a cross-channel campaign
  • Execute a multi-delivery campaign by using control groups
  • Execute event-triggered campaigns
  • Perform A/B testing
  • Explain the Marketing Cloud integration with Campaign Classic
  • Design email content using the AEM content editor/templates

  • Knowledge of digital marketing
  • Working experience with Adobe Campaign

Marketing Managers, Campaign Managers, Marketing Agencies/Marketing Service Providers and End Users/Business Users

COURSE AGENDA

1

Campaign Classic: Features

2

Campaign Classic UI

3

Campaign Classic: Key concepts

4

Create a plan, program and campaign

5

Manage recipient data

6

GDPR compliance of Campaign Classic

7

Create queries

8

Communication channels in Campaign Classic

9

Create and execute across-channel campaign

10

Trigger-based campaigns

11

Create a recurring birthday campaign

12

Create a retargeting campaign

13

Create a recurring email delivery with approvals

14

Perform A/B testing

15

Marketing Cloud integration with Campaign Classic

16

Design email content using the AEM content editor/templates

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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