EncartaLabs

Adobe Campaign Classic - Essentials

( Duration: 1 Day )

The Adobe Campaign Classic - Essentials training course will introduce you to the Campaign Classic client console and the User Interface (UI) of Campaign Classic. You will also learn how to manage recipient data, create a campaign, segment the recipient data, prepare deliveries, send a campaign, send recurring and retargeting campaigns, and send a direct mail delivery.

By attending Getting Started with Adobe Campaign Classic workshop, attendees will learn to:

  • Explain the features and capabilities of Campaign Classic
  • Navigate through the Campaign Classic UI
  • Access the Campaign Classic client console
  • Create a plan, program, and campaign
  • Add a recipient and send a delivery
  • Create a campaign to target recipients
  • Explain Delivery workflow activities
  • Create a campaign and compose personalized content for a delivery in the campaign
  • Send a campaign
  • Send a recurring birthday campaign
  • Send a retargeting campaign
  • Create basic reports
  • Explain different communication channels in Campaign Classic
  • Send a direct mail delivery

  • None

Business Management, Executives, Project Management, Consultants & Business Analysts

COURSE AGENDA

1

Introduction to Adobe Campaign Classic

  • Features
  • Key Capabilities
  • Architecture
  • Campaign Classic client console
  • User Interface
2

Designing a Campaign

  • Create a Campaign: Key Concepts and Process
  • Create a plan, program, and campaign
  • Add a recipient and send a delivery
3

Manage the Recipient Data

  • Access the Recipient Data
  • Use Filters
  • Filter the Recipient Data by Using a Query Activity
  • Create a campaign to target recipients
4

Preparing Deliveries

  • Delivery Workflow Activities
  • Defining the Email Content of a Delivery
  • Dynamic Content and Personalization
  • Reduce the Spam Score and Improve Deliverability
  • Create a campaign and compose personalized content for a delivery in the campaign
5

Audit trail in Campaign Classic

  • Process
  • Send a campaign
  • Create Reports
  • Create basic reports
  • Send Recurring and Retargeting Campaigns
  • Send a retargeting campaign
  • Send a recurring birthday campaign
6

Communication Channels in Adobe Campaign Classic

  • Send a direct mail delivery

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

Top