EncartaLabs

Discover Adobe Experience Platform Launch

( Duration: 1 Day )

The Discover Adobe Experience Platform Launch training course introduces you to the Launch interface and its capabilities. Using hands-on exercises, you will learn how to install extensions, create data elements, implement rules, and publish resources, so you can deploy and manage analytics, marketing, and advertising tags necessary to power relevant customer experiences.

By attending Discover Adobe Experience Platform Launch workshop, attendees will learn to:

  • Describe the capabilities of Experience Platform Launch
  • Create a property
  • Create a host
  • Create a development environment
  • Install and configure extensions
  • Create data elements
  • Build rules
  • Publish changes
  • Describe Launch best practices
  • Explain the differences between the Dynamic Tag Management (DTM) and Experience Platform Launch interfaces
  • Describe the benefits and process involved in upgrading from DTM to Experience Platform Launch

  • Basic knowledge of Adobe Products

Developers and System Administrators

COURSE AGENDA

1

Tag Management

2

Experience Platform Launch - Capabilities

3

Users and Permissions

4

Experience Platform Launch - Key concepts

  • Companies and Properties
  • Hosts
  • Environments
5

Extensions

  • Core Extension
  • Adobe Analytics Extension
  • Experience Cloud ID Service Extension
  • Adobe Target Extension
  • Adobe ContextHub Extension
  • Adobe Audience Manager Extension
6

Data Elements

  • Data layers
  • Data Elements: Types
7

Rules

  • Events
  • Conditions
  • Exceptions
  • Actions
  • Rule Order
8

Publishing

  • Library
  • Build
  • Approval workflow

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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