EncartaLabs

Adobe Target

Adobe Target - Recommendations and Cross Selling training course teaches the fundamental operations of Recommendations and Cross Selling so that they can suggest the most popular and compelling products, articles, downloads - and other content - to web site visitors. This Program lays the groundwork so that Participants walk away with a working knowledge of how to plan, build and execute recommendations, how to correctly read and interpret test results, and how to continue to refine their recommendation strategies in order to improve as an optimized organization.

Adobe Target - Site Search and Merchandising training course provides detailed, hands-on instruction of Adobe Search & Promote for business users who will be using the tool on a regular basis, or for those who will be managing such users. A must have for anyone using this product to optimize the visitor’s experience on their website.

By attending Adobe Target - Recommendations and Cross Selling workshop, Participants will learn to:
  • Describe the need for ad hoc analysis
  • Identify where ad hoc analysis fits into the Adobe product suite
  • Access ad hoc analysis
  • Explore the ad hoc analysis interface and run reports
  • Customize ad hoc analysis reports to analyze Participants site
  • Build and apply custom segments
  • Use the new reports for powerful path analysis
  • Build an analysis plan for greater understanding of important segments
By attending Adobe Target - Site Search and Merchandising workshop, Participants will learn to:
  • Retain site visitors
  • Improve conversion rates
  • Respond intelligently to visitor requests
  • Increase average order value
  • Simplify search optimization

Adobe Target - Recommendations and Cross Selling workshop is intended for end users of Recommendations and Cross Selling Product, including marketers, analysts, and any other subject matter experts who will be implementing campaigns on your company’s site. Among different organizations, this function is performed by a variety of roles, including Web Content Editor or Manager, Online Merchandiser or Merchandising Manager, eCommerce Marketing Manager, and Internet Manager.

Adobe Target - Site Search and Merchandising class is intended for those who are responsible for maintaining the quality of internal site search results using Adobe Search & Promote. Among different organizations, this function is performed by a variety of roles, including Web Content Editor or Manager, eCommerce Marketing Manager, and Internet Manager.

COURSE AGENDA

Adobe Target - Recommendations And Cross Selling
(Duration : 1 Day)

1

Introduction

2

Quick Start

  • Algorithms
  • Templates
  • Locations
3

Understanding Algorithms

4

Configuring Recommendations

  • Targeting
  • Catalogs
  • Conditions
  • Templates & locations
  • A/B versus Optimizing
  • Segments
  • Quality Assurance
5

Interpreting Results

  • Reports
  • Confidence Level
  • Guidelines
6

Templates

  • HTML
  • Flash
  • The Backup Recommendation
7

Additional Types and Features

  • Location Tests
  • Download Only
8

Settings

  • Global Exclusions
  • Entity Feeds
  • Entity Uploads
9

Q & A and Wrap-up

  • Training Review
  • Summary questions

Adobe target - Site Search And Merchandising
(Duration : 2 Days)

1

What is Search & Promote

2

What is an Index

3

Life cycle of a search request

4

Understanding your visitor’s search experience

5

Business Rules

6

Ranking

7

Relevance

8

Auto-complete

9

Synonyms & Hyponyms

10

The Stage Environment

11

Additional Features

12

Summary and next steps

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue

Top