EncartaLabs

Adobe Target - Site Search and Merchandising

( Duration: 2 Days )

The Adobe Site Search and Merchandising training course provides detailed, hands-on instruction of Adobe Search & Promote for business users who will be using the tool on a regular basis, or for those who will be managing such users. A must have for anyone using this product to optimize the visitor’s experience on their website.

By attending Adobe Site Search and Merchandising workshop, Participants will learn to:

  • Retain site visitors
  • Improve conversion rates
  • Respond intelligently to visitor requests
  • Increase average order value
  • Simplify search optimization

Adobe Site Search and Merchandising class is intended for those who are responsible for maintaining the quality of internal site search results using Adobe Search & Promote. Among different organizations, this function is performed by a variety of roles, including Web Content Editor or Manager, eCommerce Marketing Manager, and Internet Manager.

COURSE AGENDA

1

What is Search & Promote

2

What is an Index

3

Life cycle of a search request

4

Understanding your visitor’s search experience

5

Business Rules

6

Ranking

7

Relevance

8

Auto-complete

9

Synonyms & Hyponyms

10

The Stage Environment

11

Additional Features

12

Summary and next steps

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue

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