Adobe SearchCenter User

( Duration: 1 Day )

The Adobe SearchCenter User training course will teach Participants to use SearchCenter to centralize keyword management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated email alerts. Also, learn to generate custom and automated reports as well as intelligently optimize keyword campaigns.

Adobe SearchCenter User workshop will help Participants master Adobe SearchCenter+ - the keyword bid management toolset that will enable the company to break away from the competition. Topics include:

  • Importing, creating search and display marketing campaigns with Adobe SearchCenter+ for search engines and Facebook
  • Managing, editing and optimizing campaigns in Adobe SearchCenter+
  • Downloading, editing, and submitting campaigns in Excel
  • Creating automated bid rules
  • Measuring campaign effectiveness across keywords, text ads, and search engines
  • Using both Adobe SearchCenter+ and Adobe SiteCatalyst reports to gain insights into key segments
  • Setting TrueClick Traffic Quality thresholds, understanding TrueClick reports, and enabling e-mail notifications

  • A basic understanding of Adobe SiteCatalyst including interface and reporting options.

Adobe SearchCenter User class is designed for new and prospective Adobe SearchCenter users.



Introduction to Search Marketing


Adding Accounts


Importing and Synchronizing Campaigns


Managing and Optimizing Campaigns


Measuring Keyword and Campaign Effectiveness


Monitoring and Troubleshooting Campaigns and Processes


Using Custom Groups


Automating your Search Marketing


Custom Solutions

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue