EncartaLabs

Adobe Reports & Analytics

In Adobe Reports & Analytics User training course, Participants will learn the reporting interface and navigation work, to run reports to get the answers they are looking for, and how to configure reports for effective decision-making. They will learn to distribute reports, create useful dashboards and segment data so that they get the right information to the right people at the right time.

Adobe Reports & Analytics Implementation training course is designed to give Participants the information they need to implement Reports & Analytics on their site using JavaScript. They will learn to take business requirements, translate them into an implementation solution, and code them on the page. Topics include Traffic Variables, Conversion Variables, Configuration Variables, Processing Rules, JavaScript plug-ins, troubleshooting implementations, data manipulation tools, advanced Reports & Analytics tools, and your role as a technical lead.

The Adobe Reports & Analytics Advanced Features and Tools training course will teach Participants to identify and act on important segments on their site by understanding how to use advanced features and tools to create actionable data. They will learn to create and monitor campaigns in Reports & Analytics. They will also learn to integrate their Reports & Analytics data with data external to their Web site in order to understand their business from end to end.

Adobe Reports & Analytics User Program will help Participants leverage Reports & Analytics to maximize the web site goals and conversion by:
  • Understanding the Web site conversion process
  • Customizing reports to answer business questions
  • Automating report delivery throughout Participants organization
  • Understanding how reports fit into the conversion process
  • Segmenting data to discover new insights
By attending Adobe Reports & Analytics Implementation workshop, Participants will be able to map specific business requirements to Reports & Analytics variables and functions and then deploy that solution on a Web site. In addition, they will be able to:
  • Know the purposes, functions and limitations of specific variables and features
  • Recognize the relationships between variables and their impact on reports
  • Determine which functions and features will best solve specific business needs
  • Implement and validate advanced code deployment on a development Web site
  • Identify and correct errors in implemented code through troubleshooting exercises
Adobe Reports & Analytics Advanced Features & Tools workshop opens the doors to complex data analysis and custom reporting techniques. This Program dives deep into reporting features, enabling Participants to receive custom information on visitors and customers.

Reports & Analytics experts will help them leverage this powerful tool by providing insight into the following areas:

  • Monitoring and measuring marketing efforts
  • Maximizing Web site activity
  • Understanding and maximizing conversion
  • Segmenting visitors
  • Tailoring development efforts
  • Discovering hidden insights and unique trends
  • Exploring advanced data relationships
Adobe Reports & Analytics Implementation
  • Basic conditions
  • Client-side (JavaScript) logic
  • Include Files
  • Server-side logic
  • Variables
Adobe Reports & Analytics Advanced Features & Tools
  • Participants should attend the Reports & Analytics User Training or have significant experience with Reports & Analytics prior to attending this Program.

Adobe Reports & Analytics Implementation workshop is specifically designed for Adobe customers who function as the technical lead. The technical lead is the individual within the organization who is responsible for translating their clients' business requirements into specific Reports & Analytics variables and functions, as well as managing the deployment of Reports & Analytics code on their Web sites.

Adobe Reports & Analytics Advanced Features & Tools class is designed for experienced Reports & Analytics users, typically administrators and analysts.

COURSE AGENDA

Adobe Reports & Analytics user
(Duration : 3 Days)

1

Introduction to Web Analytics

2

Reports & Analytics Basics

3

Exploring the Interface

4

Calculated Metrics

5

Visitor Acquisition Reports

  • GeoSegmentation, Technology and Visitor Profile Reports
6

Visitor Activity and Content Consumption Reports

  • Site Content, Video and Mobile Reports
  • Path and Product Reports
7

Visitor Retention and Growth

8

Segmentation and Breakdowns

9

Adding Context to Reports

10

Distributing Reports

11

Dashboards

12

Learn the Fundamentals of Reports & Analytics

13

Understanding Key Business Requirements (KBRs)

14

Understanding Key Performance Indicators (KPIs)

15

Analyzing Traffic, Conversion and Path reports

16

Breaking down and Segmenting Reports

17

Calculated Metrics

18

Creating and Managing Dashboards

19

Creating Targets and Calendar Events

20

Saving and Sharing Reports


Adobe Reports & Analytics Implementation
(Duration : 4 Days)

1

Reports & Analytics Code

2

The Reports & Analytics Interface

3

Implementation Overview

4

Key Business Requirements and Key Performance Indicators

5

Configuration Variables

6

Dynamic Tag Management

7

Traffic Variables Overview

8

Page Naming

9

Other Standard Traffic Variables

10

Custom Traffic Variables Traffic Features & Functions

11

Predefined and Custom Events

12

Conversion Variables

13

Purchase Confirmation Page

14

The Campaign Variable

15

Custom Conversion Variables Conversion Features & Functions

16

Data Manipulation Components

17

Processing Rules

18

Mobile Site Tracking

19

Site-based Implementation Considerations

20

Data Import Tools

21

Data Export Tools

22

Validation and Troubleshooting

23

Effective Implementation Practices


Adobe Reports & Analytics Advanced Features & Tools
(Duration : 2 Days)

1

Program Introduction

2

Segmentation Overview

3

Campaign Management

4

Classifications

5

Custom Variables and Reports

6

Creating and Combining Multiple Report Suites

7

Server-side and Client-side Data Manipulation

8

Marketing Channels

9

Report Suite and Company Settings

10

Report Builder

11

Data Sources

12

Data Connectors

13

Advanced Segmentation Tools

14

A/B and Multivariate Testing

15

Taking Action: Avoiding Analysis Paralysis

16

Project: Putting It All Together

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue

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