EncartaLabs

Adobe Reports & Analytics - Advanced Features and Tools

( Duration: 2 Days )

Adobe Reports & Analytics - Advanced Features & Tools training course will teach attendees to identify and act on important segments on their site by understanding how to use advanced features and tools to create actionable data. They will learn to create and monitor campaigns in Reports & Analytics. They will also learn to integrate their Reports & Analytics data with data external to their Web site in order to understand their business from end to end.

By attending Adobe Reports & Analytics Advanced Features & Tools workshop, attendees will learn:

  • Monitoring and measuring marketing efforts
  • Maximizing Web site activity
  • Understanding and maximizing conversion
  • Segmenting visitors
  • Tailoring development efforts
  • Discovering hidden insights and unique trends
  • Exploring advanced data relationships

Adobe Reports & Analytics Advanced Features & Tools class is designed for experienced Reports & Analytics users, typically administrators and analysts.

COURSE AGENDA

1

Program Introduction

2

Segmentation Overview

3

Campaign Management

4

Classifications

5

Custom Variables and Reports

6

Creating and Combining Multiple Report Suites

7

Server-side and Client-side Data Manipulation

8

Marketing Channels

9

Report Suite and Company Settings

10

Report Builder

11

Data Sources

12

Data Connectors

13

Advanced Segmentation Tools

14

A/B and Multivariate Testing

15

Taking Action: Avoiding Analysis Paralysis

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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