EncartaLabs

Adobe Audience Manager - Fundamentals

( Duration: 1 Day )

The Adobe Audience Manager - Fundamentals training course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It also describes how Adobe Audience Manager gathers user data from all the available data sources and creates traits and intelligent audience segments. You will also learn how to measure and optimize the effectiveness of audience segments using Audience Manager reports. Using hands-on exercises, attendees will learn how to create traits, segments, and analyze reports.

By attending Adobe Audience Manager - Fundamentals workshop, attendees will learn to:

  • Demonstrate and describe Adobe Audience Manager capabilities and its user interface
  • Explain data sources and signals
  • Create traits and segments
  • Interpret the many reports in Adobe Audience Manager
  • Explain how Adobe Audience Manager collaborates with other Experience Cloud solutions
  • Introduce Profile Merge Rules

  • Basic knowledge of digital marketing and advertising
  • Basic knowledge of analytics

Adobe Audience Manager - Fundamentals class is designed for Business Users

COURSE AGENDA

1

Introduction

2

Adobe Audience Manager UI navigation

3

Data sources

4

Signals

5

Traits

6

Segments

7

Reports

  • General report
  • Trend report
  • Unused signals report
  • Overlap reports
8

Synergy between Audience Manager and other Experience Cloud solutions

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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