EncartaLabs

Adobe Analytics

Adobe Analytics - Ad Hoc Analysis training course will teach Participants on how to use ad hoc analysis to do deep analysis on the Web site traffic. This Program shows how ad hoc analysis goes beyond day-to-day analytics questions and allows them to explore hidden relationships in their reports. This Program gives Participants the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through the site, and conversion. Ad hoc analysis queries the entire data set with unprecedented speed and flexibility.

Adobe Analytics - Digital Analyst training course focuses on giving Participants the knowledge and skills to enable them to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This Program has been designed to provide Participants with the broadest possible view without sacrificing attention to very specific reporting and data interpretation scenarios.

Adobe Analytics - Report Builder training course Participants will learn to use Report Builder to extract the information they need out of Marketing reports and analytics into Microsoft Excel, and then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. The latest enhancements like anomaly detection and real-time data are included too.

It will start with the Request Wizard, learn to calculate date ranges, build data tables, create and save filters; create real-time data requests, anomaly detection requests, the copy and paste functionality including multiple request changes, and then, end with saving, scheduling and sharing the reports.

By attending Adobe Analytics - Ad Hoc Analysis workshop, Participants will learn to:
  • Describe the need for ad hoc analysis
  • Identify where ad hoc analysis fits into the Adobe product suite
  • Access ad hoc analysis
  • Explore the ad hoc analysis interface and run reports
  • Customize ad hoc analysis reports to analyze Participants site
  • Build and apply custom segments
  • Use the new reports for powerful path analysis
  • Build an analysis plan for greater understanding of important segments
By attending Adobe Analytics - Digital Analyst workshop, Participants will learn to:
  • It is to help turn Adobe Marketing Cloud users into analysts so that they can make informed decisions using data to optimize their business.
By attending Adobe Analytics - Report Builder workshop, Participants will learn to:
  • Install Report Builder Plug-in with the proper Licensing Agreements
  • Create simple and advanced reports to answer you business questions
  • Use the Request Wizard to set granularity and date ranges
  • Create real-time requests
  • Use the Request Wizard Functions to filter options, trend and match Participants data
  • Create anomaly detection requests
  • Use Advanced Functions to create micro charts and projects
  • Edit their reports and then export them, schedule them for delivery or place them into a Workbook Library

It is HIGHLY recommended that Participants have attended Reports & Analytics User training and Reports & Analytics Advanced Features & Tools training or have equivalent experience.

Adobe Analytics - Ad Hoc Analysis class is designed for business analysts who need to go beyond the day-to-day analysis and find hidden insight into advanced segments.

Adobe Analytics - Digital Analyst class is designed for marketers and analysts who wish to improve their analytical skills.

Adobe Analytics - Report Builder class is designed for Web analysts, all Reports & Analytics users who want to extend the use of their data by exporting to Excel.

COURSE AGENDA

Adobe Analytics - Ad Hoc Analysis
(Duration : 1 Day)

1

Introduction: Ad hoc analysis Strengths

2

Ad hoc analysis Data Slices

3

Ad hoc analysis Projects

4

The Interface

5

Metric-based Reports

6

Unique Visitors in ad hoc analysis

7

Item-based (Pivot Table) Reports

8

Metrics in ad hoc analysis

9

Behold the Power of Segmentation

10

Using the Segment Builders

11

Path Analysis in ad hoc analysis

12

Putting It All Together


Adobe Analytics - Digital Analyst
(Duration : 5 Days)

1

Role of the Analyst

2

Web Analytics Challenges

3

Optimization Framework for Success

4

Identifying KPIs and Measurement

5

Data Segmentation

6

Advanced Data Analysis Tools

7

Content Analysis: Page, Content Affinity, Featured Content, Navigation, Mobile, Video, Internal Search

8

Conversion Analysis: Macro & Micro Conversion, Fallout & Pathing Analysis, Product Merchandising

9

Campaigns, SEM, SEO

10

Social Media

11

Customer Loyalty & Retention

12

Visitor Segmentation

13

Vertical Specialization

14

Optimization

15

Creating a Data-driven Organization

16

Class presentations


Adobe Analytics - Report Builder
(Duration : 1 Day)

1

Introduction to Report Builder

2

Logging in to Report Builder

3

Creating Basic Reports

4

Request Wizard Basics

5

Granularity and Date Ranges

6

Request Wizard Functions

7

Advanced Functions

8

Editing and Scheduling

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue

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