EncartaLabs

Adobe Analytics - Implementation

( Duration: 3 Days )

In Adobe Analytics - Implementation training course, you will learn how to implement Adobe Analytics on your website using Adobe Experience Platform Launch. You will learn to take business requirements, translate them into an implementation solution, and code them directly on the page.

By attending Adobe Analytics - Implementation workshop, attendees will learn to:

  • Analyze a Solution Design Requirements Document (SDR)
  • Utilize a Data Layer within an Adobe Analytics deployment
  • Describe the purposes, functions, and limitations of Adobe Analytics variables and features
  • Determine which variables, features, and functions will best solve specific business needs
  • Set up development environments
  • Configure the Adobe Analytics Extension to accept data
  • Implement and validate Experience Platform Launch code deployment of Adobe Analytics on a development website

  • Working knowledge of programming principles such as basic IF/THEN conditions, JavaScript logic, Adobe Analytics Variables, include files.

Developers, Administrators and Technical leads.

COURSE AGENDA

1

Solution Design Requirements Document (SDR)

2

Foundations of Adobe Analytics Website Implementations

3

Experience Platform Launch: Introduction

4

Configure the Adobe Analytics Extension

5

Implement Page Naming

6

Implement Predefined Traffic Variables

7

Implement Custom Traffic Variables

8

Tracking Campaign Conversion

9

Implement Conversion Events

10

Implement Retail Variables with Events

11

Implement the Purchase Confirmation Page

12

Implement Custom Conversion Variables

13

Adobe Analytics Validation using Adobe Debuggers and Analysis Workspace

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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