EncartaLabs

Adobe Analytics - Digital Analyst

( Duration: 5 Days )

Adobe Analytics - Digital Analyst training course focuses on giving Participants the knowledge and skills to enable them to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This Program has been designed to provide Participants with the broadest possible view without sacrificing attention to very specific reporting and data interpretation scenarios.

The objective of Adobe Analytics - Digital Analyst workshop is to help turn Adobe Marketing Cloud users into analysts so that they can make informed decisions using data to optimize their business.

Marketers and analysts who wish to improve their analytical skills.

COURSE AGENDA

1

Role of the Analyst

2

Web Analytics Challenges

3

Optimization Framework for Success

4

Identifying KPIs and Measurement

5

Data Segmentation

6

Advanced Data Analysis Tools

7

Content Analysis: Page, Content Affinity, Featured Content, Navigation, Mobile, Video, Internal Search

8

Conversion Analysis: Macro & Micro Conversion, Fallout & Pathing Analysis, Product Merchandising

9

Campaigns, SEM, SEO

10

Social Media

11

Customer Loyalty & Retention

12

Visitor Segmentation

13

Vertical Specialization

14

Optimization

15

Creating a Data-driven Organization

16

Class presentations

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue

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