EncartaLabs

Adobe Analytics - Data Workbench Analyst ACE

( Duration: 3 Days )

Adobe Analytics - Data Workbench Analyst ACE training course provides in-depth training for business analysts who want to become expert end users of Data Workbench. It begins with an introduction to Data Workbench’s architecture, core concepts, terminology and data structures. Next, it moves into a comprehensive overview of the entire user interface, including all tabs, workspaces and contextual menus.

The Data Workbench dataset schema - including coverage of the dimension types from an analytical perspective - is presented with examples. Correct data interpretation is taught by detailed examination of the dynamic selection functionality, and a strategy is recommended for translating plain English business questions into meaningful workspaces. Next, the Program moves into segment creation, report publishing and distribution, and using the filter editor to hone queries to answer sophisticated and complex business questions. The Program also explains all key visualization types, providing special focus on path browsers and process maps. This Program is strongly augmented by dedicated, hands-on lab work, during which time they walk step by step through exercises that reinforce the topics covered during lectures.

By attending Adobe Analytics - Data Workbench Analyst ACE workshop, Participants will learn to:

  • Understand Data Workbench architecture
  • Navigate and understand the user interface
  • Understand the dataset schema, including the significance of different dimension types and levels
  • Implement a strategy for translating plain English business questions into meaningful workspaces
  • Effectively interpret results
  • Understand the effects of selection and querying
  • Configure reports for automatic distribution
  • Perform segmentation of visitors
  • Customize the user interface to meet business requirements
  • Use the Filter Editor
  • Describe and use both basic and advanced visualization types for more effective and comprehensive data analysis

Business analysts who want to become certified expert end users of Data Workbench.

COURSE AGENDA

1

Introduction

2

Core Concepts and Terminology

3

Interface, Navigation, Menus

4

Dataset Schema and Dimension Types

5

Interpreting Selections

6

Answering Business Questions

7

Creating Segments

8

Analysis Visualizations, including Path Browsers and Process Maps

9

Publishing/Distributing Reports

10

Creating Metrics

11

Customizing the Application Structure

12

Understanding Visitors by Session

13

Filter Editor

14

Worksheets

15

Latency Tables

16

Detail Tables

17

Scientific analysis visualizations

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 3,500 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 20,000 corporate candidates across india and abroad
  • All our trainings are conducted in workshop mode with more focus on hands On

View our other course offerings by visiting www.encartalabs.com/course-catalogue

Contact us for delivering this course as a public/open-house workshop for a group of 10+ candidates at our venue

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