EncartaLabs

Adobe Analytics - Data Analysis With Analysis Workspace

( Duration: 2 Days )

The Adobe Analytics - Data Analysis With Analysis Workspace training course is designed to introduce you to Analysis Workspace and get you up and running with this powerful capability within the Adobe Analytics solution. You will learn how to navigate the reporting interface, create engaging reports to get answers to your business questions, and configure reports for effective decision-making. Using hands-on exercises, you will learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, and share your reports.

By attending Adobe Analytics - Data Analysis With Analysis Workspace workshop, attendees will learn to:

  • Define Digital Analytics and explain the process
  • Introduce Adobe Analytics capabilities and functionalities
  • Configure projects using Analysis Workspace
  • Determine which channels help you acquire site visitors
  • Identify and group visitors based off of attributes and site behavior
  • Find out which pages visitors visit and if they convert on the site
  • Analyze how frequently visitors return to the site and if they convert again
  • Create custom segments and use them to filter reports
  • Create calculated metrics and apply them to reports
  • Describe Analysis Workspace visualizations

  • None

Business Analysts

COURSE AGENDA

1

Digital Analytics: An Introduction

2

Adobe Analytics: An Overview

3

Introduction to Analysis Workspace

4

Contextual Menus and Report Breakdowns in Analysis Workspace

5

Adobe Analytics Metrics

6

Introduction to Segmentation

7

Introduction to Calculated Metrics

8

Visitor Acquisition Reporting in Analysis Workspace

9

Visitor Identification Reports in Analysis Workspace

10

Visitor Activity Reports in Analysis Workspace

11

Content Consumption Reports in Analysis Workspace

12

Visitor Retention and Growth Reports in Analysis Workspace

13

Analysis Workspace Visualizations

14

Products and Capabilities of Adobe Analytics

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 4,000 Modules on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting http://encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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